Face Pilates media
Press kit
Facts, imagery and coverage. The founder is Thomas Tullo, RMT. The company is Noor Cosmetics Ltd., Toronto. The treatment is at AMAN Spa, 47 Colborne Street. The products are the Reformer masks. The coverage includes CTV's The Social, FASHION and ELLE Canada. For interviews, samples or treatment bookings: nour@face-pilates.com.
About Face Pilates
Face Pilates is a Toronto skincare brand founded by Thomas Tullo, the founder of AMAN Spa in Toronto. It began as a treatment at AMAN Spa and now includes the Reformer Collection of at-home masks. Face Pilates is a Noor Cosmetics Ltd. brand.
How it started
Face Pilates began in the treatment room. At AMAN Spa, Thom Tullo, RMT, developed the Face Pilates™ treatment, a 75-minute, eight-step facial massage. The eight steps are fascial stretching, reflexology, gua sha and cupping, face and buccal massage, EMS, red light therapy, hydrating skin care and cold therapy.
The treatment is the inspiration for the Reformer Collection: masks designed to complement it at home, between sessions, as part of a consistent routine.
The founder
Thomas (Thom) Tullo is a Registered Massage Therapist trained at the Sutherland-Chan School of Massage Therapy. After working in luxury hospitality and rehabilitation settings, he founded AMAN Spa in Toronto, where he developed the Face Pilates™ treatment. He later founded Noor Cosmetics to bring the method into an at-home routine through the Reformer Collection. Thom’s aim is to make high-performance skin care accessible: luxury products at reasonable prices, grounded in the hands-on practice of the treatment room.
The Reformer Collection
Both masks are dermatologist tested and suitable for all skin types.
Reformer Face Mask
A biocellulose sheet mask. Pack of 5, $60 CAD.
Key ingredients
- NAD+ and NMN: molecules central to the skin’s own energy processes, chosen to help tired, stressed skin look energized and revitalized.
- Creatine: helps skin look firmer and feel more resilient.
- Ectoin: helps skin stay hydrated and comfortable under everyday environmental stress.
- Vitamin C (magnesium ascorbyl phosphate): a gentle form of vitamin C that brightens the look of skin and provides antioxidant care.
- Peptides: help skin look firmer and more elastic.
- Caffeine and zinc gluconate: help skin look refreshed and less puffy.
- Centella and aloe vera: soothe and calm skin.
Benefits
- Leaves skin feeling deeply hydrated.
- Energizes the look of tired, stressed skin.
- Skin looks firmer, more toned and more elastic.
- Helps support the skin’s moisture barrier.
- Visibly smooths and revitalizes for a healthier-looking complexion.
Reformer Under-Eye Mask
Hydrogel under-eye patches. Pack of 8, $39 CAD.
Key ingredients
- SYN-AKE peptide: a synthetic peptide modelled on a compound found in temple viper venom; helps smooth the look of expression lines.
- Adenosine and acetyl hexapeptide: help reduce the appearance of fine lines and wrinkles.
- Retinol, formulated for the under-eye: helps improve the look of skin texture and firmness.
- Hyaluronic acid: hydrates and plumps the look of the under-eye.
- Niacinamide: helps even the look of skin tone.
- Aloe and macadamia oil: soothe and condition, and help balance the retinol.
- Allantoin: soothes and conditions delicate skin.
- Electrolytes and amino acids: help skin hold moisture.
- Vitamin C antioxidants: brighten the look of the under-eye.
Benefits
- Visibly brightens and depuffs while hydrating.
- Reduces the appearance of fine lines and wrinkles.
- Helps the under-eye look firmer and smoother.
- A refreshed, rested look, right away and over time.
What the studies found
Independent consumer-perception studies, February 2026. Percentages are the share of participants who agreed or strongly agreed.
Reformer Face Mask: 30 participants, 8 weeks, two to three times a week
Reformer Under-Eye Mask: 16 participants, 6 weeks, two to three times a week
Results were self-reported, and individual results vary. Full method and results.
In the press
Face Pilates
- CTV, The Social: “What is Face Pilates?” Watch
- FASHION Magazine, Summer 2025: “What Is Face Pilates? I Tried It” Read
- Toronto Star: “The 2025 Wellness Trends to Know” Read
- S Magazine: “Introducing the Future of Natural Facial Sculpting: Face Pilates™” Read
- NUVO Magazine: “Facelifts? No, Face Pilates” Read
- STYLE Canada: “The Story of Face Pilates” Read
- FLEETSTREET: “What’s Face Pilates? Confessions from a Pilates Diehard” Read
Also featured on or in Breakfast Television, the Financial Post, Modern Luxury, the Vancouver Sun and The Expositor.
AMAN Spa, where Face Pilates began
- ELLE Canada: “Must-Visit Toronto Spots for Incredible Skin” Read
- Toronto Life: “Eight spas with the best hangover cures for all your TIFF woes” Read
- SHARP Magazine: “Inside Aman Spa Toronto” Read
- The Kit: “Toronto’s Best Facials” Read
- HOLR Magazine: “Meet Thomas Tullo, founder of AMAN Spa Toronto” Read
- Named 2024 Wellness Destination of the Year by Luxuri Magazine, and featured in the 2025 Louis Vuitton City Guide to Toronto.
Partnerships and activations
Face Pilates was also the treatment partner for the ALO Wellness Weekend in Toronto in September 2025.
Brand partners
Alo Yoga, Kala Red Light, Range Rover, 1 Hotel Toronto, 1 Hotel Brooklyn Bridge, SLS Miami, Barry’s Toronto, JW Marriott The Rosseau Muskoka, Wellness Wonderland (Saint-Tropez and Miami), SOLIS Movement, Tone & MVMT, NRG+ Haus, Hotel Brado Savannah, The Coffee Party and CANFAR.
Retail partners
The Reformer Collection is available in person at 1 Hotel Toronto and Stonewaters in Canmore. All partners
Reach and impression figures are drawn from 2025 campaign reports.
Brand assets
- Face Pilates logo, teal (PNG)
- Reformer Face Mask campaign image
- Reformer Under-Eye Mask campaign image
- Reformer Face Mask packshot
- Reformer Under-Eye Mask packshot
Other logo versions and high-resolution imagery are available on request.
Media contact
For interviews, product samples, imagery or treatment bookings, contact nour@face-pilates.com.
Face Pilates is a Noor Cosmetics Ltd. brand. Trademarks of Thomas Tullo, used under license.
Blog posts
